Establish a Campaign

No Kid Hungry works with partners across a community from all sectors to develop data-driven, measurable and dynamic plans to end childhood hunger.  Use the strategies and tools in this section to build partnerships and a plan to end childhood hunger in your community, then to evaluate and adjust progress to hold partners accountable toward following the plan.

Learn about being a No Kid Hungry campaign

No Kid Hungry embraces a dynamic model of systematic change to end hunger everywhere it affects kids—at home, at school, and where they play. We work through public-private partnerships toward data-driven goals that can be achieved by breaking down administrative, logistical and policy barriers to increase access for kids to meals offered through federal nutrition programs.  These resources will help you understand what it takes to be a No Kid Hungry campaign in your community.

Key Nutrition Programs

Getting to No Kid Hungry means that every child is receiving the meals they need each day. Achieving this vision rests on the work of a network of state and community-based campaigns, all committed to:

  1. Ensuring that kids have access to key federal nutrition programs:
    • School Breakfast Program (SBP)
    • Summer Food Service Program (SFSP)/Seamless Summer Option (SSO)
    • Child and Adult Care Food Program (CACFP) – At-Risk Afterschool Meals
    • Supplemental Nutrition Assistance Program (SNAP)
    • Special Supplemental Nutrition Program for Women, Infants and Children (WIC)
  2. Offering nutrition education programming to enhance families' shopping and cooking skills for home meals

Quantifiable Goals

The success of each campaign at reaching the No Kid Hungry vision is measured by reaching the following quantifiable goals:

  • 70% of children that eat a free or reduced price lunch, receive a free or reduced price breakfast through the School Breakfast Program
  • 10% of children that eat a free or reduced price lunch, receive a meal through CACFP At-Risk Afterschool
  • Significant increase in the number of meals served to children through the Summer Food Service Program or the Seamless Summer Option
  • All eligible families with children will participate in the Supplemental Nutrition Assistance Program (SNAP)
  • Maximize coverage rates for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) by ensuring as many eligible mothers and children as possible have access to the program
  • A significant number of low-income mothers with children aged 0-5 will learn to make healthy food choices on a budget by participating in food skills education programs

Using these goals as a guide, each campaign develops a plan to end childhood hunger with defined strategies to achieve these goals, and quarterly and annual milestones.  Each campaign collects data from their state agencies to track progress, refine tactics and pivot direction when necessary.

Community Readiness

Leading the charge of No Kid Hungry campaigns are lead partner organizations that bring together stakeholders and leverage resources to make programs work more effectively for kids.  Based on our experience from launching No Kid Hungry campaigns around the country, Share Our Strength has identified the key traits that distinguish communities as being ready to activate a campaign in their communities.  There are four areas most critical to the success of a No Kid Hungry campaign: 

Strong Lead Partner

Lead partners drive the No Kid Hungry campaign in a community.  They are responsible for key activities that connect, support, convene and hold cross-sector partners accountable to the goals of No Kid Hungry.  Lead partner responsibilities include establishing the vision and strategy for the campaign, tracking and measuring shared goals, convening program partners, advancing policy, and identifying funding resources.  A strong lead partner is defined by having: 

    • Wide reach across a community
    • Devotion in mission and action to transformational solutions to hunger 
    • Experience convening cross-sector partners
    • Strong ties to state agencies
    • Capacity to support diverse program, advocacy and awareness efforts 
    • Ability to deliver data-driven results in the field
    • Proven ability to fundraise and manage finances

Steady Funding Stream

It takes a considerable investment from both public and private interests to incentivize and implement systematic changes that ensure all children have access to the federal nutrition programs.  Financial investment from diverse sectors, like corporate or business partners, individuals, and federal, state and local government are needed to support the variety of hunger alleviation, education and awareness efforts required to end childhood hunger.  Lead partners in particular must have the capacity to raise funds and responsibly manage this influx in investment, including the ability to hire a strong team quickly.

Active Executive-Level Government Support

Governors, mayor, their spouses, and other elected officials have the influence to bring people to the table and encourage agencies to take action in support of ending childhood hunger.  Lead partners have an identified executive-level champion in government to support the cause and have established lines of communication within their office. 

Solid Agency Support

State agencies are responsible for operating all of the federal nutrition programs.  They have close relationships with program providers who serve the meals and direct connection to the USDA who regulates the program.  State agency leaders who set a vision for program expansion and improvement, collaborate with stakeholders to achieve the vision, and have strong data systems to track progress have been able to make great strides in feeding more kids.

Not all No Kid Hungry campaigns will start at the highest level of readiness in all four areas, but efforts to grow in each of these areas is crucial to the success of a campaign. 

Related Files:

Set Goals, Plan, Budget, and Evaluate Progress

A hallmark of the No Kid Hungry approach is a clear, actionable plan based on current data and analysis. No Kid Hungry has developed replicable approaches to understand the local environment, develop a plan to reach the No Kid Hungry benchmarks, and track and evaluate progress toward those goals. Following this process allows you to hone in on the best strategies for your community, make adjustments when you are not meeting expectations, and recognize success when you achieve it.

The No Kid Hungry campaign employs a four step planning process that is dynamic and iterative.  The process includes:

Setting Goals and Target Geographies

A crucial element of any No Kid Hungry campaign is achievable goals. These long-term, quantitative goals drive the annual work of a campaign.  Goals for a No Kid Hungry campaign are aimed at maximizing participation in key federal nutrition programs in schools and qualified areas, and in reaching families in target communities to participate in food skills education programs.

Developing an Effective Plan

An effective No Kid Hungry plan should include a timeline for reaching your goals, measurable milestones and clearly defined tactics for achieving those milestones.  This plan helps to focus your work and provides strategic guidance on implementation of best practices for increasing access to federal nutrition and food skills education programs.  

Creating a Budget to Support Your Work

No plan is actionable without funding for staff, equipment, materials, and grants to carry out your strategies.  A detailed annual budget can help you reach your milestones in a timely manner with the right resources.  Use the resources below to forecast your long-term fundraising needs, determine the feasibility of fundraising to meet your needs and create an effective annual budget.

Evaluating and Reporting Progress Regularly

It is important to regularly measure program participation and evaluate progress toward set benchmarks and goals. Measuring progress helps to understand the gap that still needs to be filled, identify and address challenges, and focus future work to close the gap. Establishing regularly scheduled opportunities, ideally quarterly, to review progress and make any necessary changes to tactics and work plans will help keep you on track to reach your long-term goals.  Use these resources to track, measure and evaluate your progress.

Develop a Collaborating Table

When tackling an issue as complex as childhood hunger, no single organization can do it alone.  Collaboration between local organizations, government agencies, and the business community can help frame the breadth and depth of current efforts, align resources around promising strategies, bring together different perspectives, uncover new ideas and opportunities, and increase the speed and efficiency at which success is achieved.  These resources will show you how to identify and strengthen partnerships to achieve No Kid Hungry.